Its a two-way street - you want to hire the right people AND you want them to know they are in the right place. Being able to bring your Employer brand to life is no different than bringing any brand to life. You have to be very clear on who you are and what you stand for - this is Brand Positioning and provides a solid basis for all employer brand content. We have do specialize in this work and have the expertise based on over 20 years of global work to get it done right.

Be very realistic about work life at your company. Mistakes are costly and stressful. Being authentic in what you communicate about your employer brand also reduces churn by being clear on what matters before even beginning the hiring process. The best way to do this is to get internal alignment on what your employer brand is all about - be focused and make the right decisions upfront.

Producing Employer brand content & video etc to bring the brand to life is relatively simple, even though it takes effort. The hard part is ensuring that the content is fully aligned with your brand positioning. Get this part wrong and your content will at best be confusing. But you can only get this internal alignment if you have a clear and simple articulation of your brand positioing, helping everyone to be clear on what aspects of your employer brand matter and what you are trying to convey.